Nourish is a delivery food service, similar to Blue Apron, providing locally sourced organic foods with curated recipes‚Äč. The goal was to create a value based brand, using market research of the potential customer base to craft the identity.

A branding project for the artist ZZ Ward, the tour identity was derived from exercises using a piece of music to dictate the type of line, shape, color etc. that was used in the identity. The aim was that the visuals would be indicative of the music's tonal quality and feel.

Thesis style project, the task was to pick one cause you were most frustrated with and design the identity for a new company or rebrand an existing nonprofit. The Millennial Action Project is a preexisting organization that works to foster bipartisan legislation and cooperation in government, as well as mutual political understanding within the general public.

© alex reynolds 2021