Nourish is a delivery food service, similar to Blue Apron, providing locally sourced organic foods with curated recipes​. The goal was to create a value based brand, using market research of the potential customer base to craft the identity.

Variety and quality 47.83%

Speed and variety 21.74%

Quality and speed 30.43%

What would you EXPECT of a food service like Blue Apron? Please choose the option that is most important to you personally.

If you are forced to choose, (in the course of a normal day) do you usually eat something efficient or something nutritious?

Nutritious 43.48%

Efficient 56.52%

*This is a small sample of the questions asked in the survey.

These values were chosen based on the research done on what customers want from this service, and their feelings about the organic food industry, a small sample of which is shown above.

Quality

Variety

Approachable

COLOR + LOGO EXPLORATION

FINAL PALETTE + LOGO

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#B1D56E

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STATIONERY

1/3

BROCHURE

Wireframes

App Design

App Landing Page

Dealing only with user flow, the app needed to be functional and easy to use. Similar to the brochure, the app needed to let image speak and not complicate things by being too high tech.

© alex reynolds 2020

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