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SHARPIE & PAPERMATE
SXSW 2024

Experiential Design, Wayfinding, Print, UI/UX

Creative Direction

Ray Rualo

Design

Alex Reynolds, Gia Dacillo

An activation at SXSW 2024 to promote Newell Brands' new products with interactive rooms and workshops on creativity in a fully branded space.

Papermate Joy Lounge
Interactive Space

Postcards

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Print & Signage
Menus, Game Cards, Info & Welcome,
Small Print Collateral