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SHARPIE & PAPERMATE
SXSW 2024
Experiential Design, Wayfinding, Print, UI/UX
Creative Direction
Ray Rualo
Design
Alex Reynolds, Gia Dacillo
An activation at SXSW 2024 to promote Newell Brands' new products with interactive rooms and workshops on creativity in a fully branded space.
Papermate Joy Lounge
Interactive Space
Postcards
Print & Signage
Menus, Game Cards, Info & Welcome,
Small Print Collateral
Sharpie Closet
Interactive Space
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