Thesis style project, the task was to pick one cause you were most frustrated with and design the identity for a new company or rebrand an existing nonprofit. The Millennial Action Project is a preexisting organization that works to foster bipartisan legislation and cooperation in government, as well as mutual political understanding within the general public.
Excerpt of research slides from the final presentation. Research included news articles, scientific journals and abstracts, interviews and surveys.
Initial Logo Sketches
Typography and Color
Subway banner and poster.
The site required a complete reorganization of the available information and a system of hierarchy for what was most important/should be featured on main pages before clicking through to subpages.