Thesis style project, the task was to pick one cause you were most frustrated with and design the identity for a new company or rebrand an existing nonprofit. The Millennial Action Project is a preexisting organization that works to foster bipartisan legislation and cooperation in government, as well as mutual political understanding within the general public.
Excerpt of research slides from the final presentation. Research included news articles, scientific journals and abstracts, interviews and surveys.
Initial Logo Sketches
Typography and Color
Subway banner and poster.
The site required a complete reorganization of the available information and a system of hierarchy for what was most important/should be featured on main pages before clicking through to subpages.
Full Site Wireframing
Event – Posters
This project included a separate branding system for an event hosted by the chosen organization. This event would be a nationwide series of standup comedy nights with two comedians, starting with a specific topic as the focus. The event experience would be continued through the app where users could participate in moderated discussions on the nightly topics, rewatch videos from other cities, and book tickets.
Event – Digital Invite
Event – Promotional Items